Walt Disney
Family Museum
Associate Creative Director @ Dentsu McGarryBowen
A tribute to Walt Disney, the man who raised animation to an art, tirelessly pursued innovation, creating a distinctly American legacy that transformed the entertainment world. The Walt Disney Family Museum features contemporary, interactive galleries with state-of-the-art exhibits narrated in Walt's own voice alongside early drawings, cartoons, films, music, and a spectacular model of Disneyland.
What we did
Information architecture, Brand design, UI/UX design, Art direction, Accessibility, Animation, photo and Design system.
The project
The Walt Disney Museum needed to revitalize its digital experience to give its visitors a peek into its exhibitions while driving online ticket sales. Keeping that in mind, we created an immersive storytelling experience that walks the user through the museum while delighting them with rich personal stories of Walt.
- Worked closely with CD and Walt Disney's family to design a rich biographical experience of Walt Disney's life through the lens of his stories, work, and innovation.
- Designed and developed a warm and inviting brand style guide inspired by the colors in the exhibitions.
- Worked closely with the museum's curator to produce a short intro video using family home video footages.
- Led a two-day photoshoot to photograph over 300 museum environments and artifacts.
- Led design work sessions with the Walt Disney family museum marketing team to concept and design the the experience. The final hand-off included Events, Membership, Fundraising, Gallery, and Exhibition pages.
- Led and worked closely with our creative and engineering team to design and deliver the experience in 4 months.
Intro video
Create a very personal and intimate short video of Walt Disney’s legacy and the birth of the Walt Disney family museum using never seen family videos.
The experience
Designed immersive digital storytelling experience that drives ticket sales and showcases the museum's state of art exhibits while educating online visitors about the deep, rich, and sometimes sad life of Walt Disney with ECD, the museum director, and Walt's family.
Homepage
Immersive gallery experience
We created 10 unique immersive gallery experience that “walks” the users through the museum floor by floor. We carefully designed each page to mirror the physical exhibitions as closely as possible, down to using different color palettes from each collection as the primary color for the pages. We also worked with a photographer to capture some of the most interesting artifacts in each exhibition, leaving users to want more and visit the museum.
Museum gallery landing pages
Gallery detail pages
Intuitive calendar experience to drive visits
We created an intuitive calendar experience that allows both locals and out-of-state visitors to plan future museum trips. It highlights the museum's current and future classes, films, talks, workshops, and special events in simple yet highly visual event cards. Users can search by day, month, and event type through the calendar based on their interests to plan their trips.
Calendar page
