Napapijri
Campaign microsite
Associate Creative Director
@ Dentsu McGarryBowen
Inspired by the great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys, Napapijri gave luxury outdoor apparel a new meaning by combining innovative materials while paying close attention to style. They products that can be “made to be made again” by using one material for an easier recycling process. Though Napapijri has a strong brand presence in Europe, they are still mostly unknown in the US, and it wanted to increase its social brand presence.
What we did
Campaign design, Video, UI/UX design and Art direction
The project
Working with the Napapijri marketing team, we developed the "#WorldOfThanks", a hashtag social campaign and in-store promotion that invites users to share their travel stories worldwide using Google Maps. In addition, as part of the worldwide social campaign, a microsite was designed and developed as a platform for nature lovers and adventurers to share their moments of gratitude with the world. Final experience was to collect all the videos from the creators and create a mini-documentary focused on conservation as a follow-up campaign.
Created a social, in-store, and digital campign experience in increase brand awareness by creating a community for nature lovers and adventurers to share and read moments of gratitude worldwide.
Worked with writers and producers to storyboard and produce the brand video with the creative team.
Worked closely with the engineering and creative team to develop a custom google map that aggregates shared stories in a single branded experience.
Designed all in-store experiences, including clothing tags, shopping bags, in-store videos, and posters.
Led and worked closely with our creative and engineering team to design and deliver the experience in 3 months.
Brand video
Created an introspective brand video that tells the story of power of nature and self-realization.
Nature inspired, community building microsite
Created a nature inspired online experience that invites adventurers worldwide to share their travel stories and explore others using a custom Google Map while bringing awareness to Napapijri product lines.
In-store and promotional brand experience
Designed all in-store experiences, including clothing tags, shopping bags, in-store videos, and catalog to create a complete brand experience for the campaign.
